With the movie, Avatar, reportedly pulling in more than billion in box office revenue so far, it's no surprise that 3D is capturing the attention of television broadcasting companies. My own company, Discovery Communications, announced yesterday that they were partnering with Sony and Imax to launch a 3D television network. On the same day, ESPN also announced that they were launching ESPN 3D just in time for the World Cup in June.
The down side, as far as I'm concerned, is that the 3D viewing would require one to purchase a compatible television set (1,000 dollars) and 3D glasses (200 dollars). Good grief, I just bought an HDTV. And while the prospect of watching sports and Mythbusters in 3D seems compelling, would I really be interested in wearing those darn glasses everyday to watch, say a cooking show? An online poll conducted by the consulting group UGC says that lots of people would be.
According to the poll:
- 43 percent of adults who have seen a 3-D movie within the last year would prefer to watch movies and television shows in 3-D instead of 2-D
- 53 percent report wanting to watch 3-D television shows at home; 33 percent report wanting to watch all television programs in 3-D
- 25 percent plan to buy a 3-D TV within the next three years
So would you fork out the cash for 3D at home?
Photo: iStockphoto
Tags: 3D Models, TV Broadcasting, Television, Virtual Reality
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