PETA's 'Porn' Site Now Live

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Now that we've got you here, let us turn you on to what we're really about.

So says the banner that greets you when you log on to PETA's new NSFW website. Back in September, we told you how the animal rights advocacy group was planning to launch a XXX domain in effort to lure people with risque images then confront them with graphic footage of animal cruelty. 

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Well all you lascivious lads and ladies, peta.xxx is live. Not only that, they've enlisted some of the biggest names in the porn adult entertainment industry to help them do so.

"This site has some of the most explicit and jaw-dropping videos I have ever seen, and that says a lot," says iconic, harmonica-playing porn star Ron Jeremy in the site's welcome video. That's right, Ron Jeremy playing a harmonica.

"Peta.xxx is a lot more than just sex appeal," Jeremy continues against schmaltzy-saxophone background music. "You may get a little more than you bargin for. So sit back, relax and allow us to turn you on. You may get the ride of you life and you will never be the same again."

Other high-profile names baring themselves for the site include Jenna Jameson who invites you to "Discover the pleasure of pleather." Sasha Grey, now a serious actress, also reminds you that "too much sex can be a bad thing" and, oh yeah, "have your cats and dogs spayed and neutered."

Visitors to the site are given a variety of links to click on. The 'Sexy Photos' link includes various images of scantily clad vixens publicly stumping for PETA while the 'Sex Tips' link makes the case that vegetarians make better lovers.

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However, the 'Hardcore Videos' link is the most extreme. And by 'hardcore,' PETA means videos of animal cruelty that are "so 'offensive' that no TV stations have dared to run them." It's here where the site's bait-and-switch is best achieved. Those seeking videos of the primal act are instead given videos of what PETA considers the primal sin.

Videos include those of slaughter houses, abused circus animals and giggling lab rats, as well as lizards being decapitated in Indonesia.

Think PETA compromised their ethics by teaming up with the smut business? Here's their defense:

PETA's mission is to put an end to animal suffering, and we use every available opportunity to spread this message — we always have, and we always will. Unfortunately, this is not always an easy task. Unlike our opposition, which is mostly made up of wealthy industries and corporations, PETA must rely on getting free "advertising" through media coverage. It's a safe bet that many visitors to PETA.xxx didn't set out to learn about how animals are mercilessly slaughtered on today's factory farms; understandably, such topics are convenient to ignore. That's why PETA must make our message impossible to forget — and launching a website with a .xxx domain name is one way that we can achieve that goal.

via Gizmodo

Credit: PETA