Google Wave is Google's new online communication tool. Google describes a "wave" as being "both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more." It sounds like email on speed. Hmmmm. Ok. So let's try it.
Ok, I get it. It's like those parties in junior high school that all the cool kids went, and I didn't hear about until Monday. And that's exactly why these invitation-only marketing schemes work so well, I suspect. Because they tap into that insecure kid inside us that just wants to be included.
The marketing trick abounds. There's invitation-only shopping,invitation-only social networking sites, including A Small World and Qube, invitation-only conferences, forums and file-sharing sites.
Well, I guess I can request an invitation. But until I receive one, I'm locked out. The Google Wave site explains, "Even though you have a Gmail or a Google account, you must be invited to Google Wave in order to sign in. If you haven't been invited by a friend, you won't be able to use the service at this time."
Cold.
Kevin Makice at Wired was invited. I guess he's one of the cool kids.
Since I haven't been invited to the party, I'll poo-poo it. Maybe I'll call the guys over at Newsweek, who haven't been invited either, apparently, and commiserate about how Google's Wave is probably a lame party anyway.
Tags: Communication, Computer Networking, Email, Internet, Online Community and Social Networking
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