Watches don’t have to be gaudy. They can be utilitarian, stylish and eco-friendly. Who says you can’t have it all?
WeWood’s timepieces are made of 100 percent natural wood. And for every watch sold, American Forests, the oldest non-profit conservation organization in the U.S., plants a tree. WeWood’s partnership with the nonprofit has resulted in 5,000 new trees being planted.
“Keeping forests healthy and happy keeps us healthy and happy, we like to keep our reminder on our wrist,” the company’s website said. For 2011, American Forests’ Global ReLeaf Campaign will plant 4.8 million trees in 14 states and 10 countries.
WeWood makes its watches from mostly scrap wood, using a technique that creates a splash-proof and stylish watch. Its first wooden watch was designed in Florence in 2010.
“Your WeWood watch breathes the same air we breathe, respects our skin as we respect nature by supporting sophisticated sustainability,” the website says. “As alive as nature, your timepiece records your sensations and shares your experiences and may awaken memories from another time and place.”
Just because these watches are all natural doesn’t mean they’re not vibrant. The 2011 collection comes in an array of colors, from blond wood to darker greens, reds, browns and blacks. But keep in mind that when shopping, colors can be darker or lighter “within reason and hue” than the photos due to season and age of wood chosen.
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