We know the old saying about men being from Mars, women from Venus. When it comes to their smartphone habits, it appears the two could be from different worlds.
Among the top 20 Android Apps, Nielsen found some interesting gender-based trends when determining the apps’ active reach, measured by the percentage of Android owners who used an app within the past 30 days. For one, women love Facebook, with the social network’s Android app actively reaching 81 percent of their phones. In comparison, the app has a 67 percent active reach for men. When it comes to men, though, Google Maps is king, with a 77 percent reach, versus 72 percent for women. Techland has a hypothesis on the reason.
What else do men use more? Google Plus (16 percent, versus 7 percent for women), Quickoffice Pro (27 percent, versus 23 percent for women) and the Amazon Appstore (19 percent, versus 16 percent). But at the end of the day, it appears everyone just loves Angry Birds (27 percent for men, 24 percent for women). Check out the full breakdown with Nielsen’s infographic above.
