Tending your numerous social media accounts has very likely left you feeling overwhelmed at some point. Staying connected and being an active network participator requires a lot of time and can easily become an exhausting flurry of updates and posts. If you’ve ever wondered what it would feel like to step inside that blizzard of data, the following art installation made that happen.
For this year’s TED conference Vancouver, artists Lauren McCarthy and Kyle McDonald teamed up with experimental marketing agency MKG and Delta Airlines to create an immersive, 360-degree digital infinity of social media called “Social Soul.” Visitors stepped inside a room covered entirely by mirrors, which reflected their social media stream along with their body. The system then used custom algorithms to analyze visitors’ Twitter feeds to assign a conference “soul mate” based on interests. Once the person stepped out of the room, both parties were sent a tweet and encouraged to connect offline.
“Social Soul is an immersive digital experience inspired by the question: how does it feel to be inside someone else’s social media stream?” MKG explained.
The project featured seven different languages of code, audio and music to create a more dizzying experience. Check out the impressive project in the video. Just try not to get too overwhelmed. Good luck.