A Brooklyn grocery store starting using scent machines to coax its customers to buying more.
CBS News reported a Net Cost has five of these machines, strategically playing them, such as the chocolate smell in the candy aisle and rosemary focaccia smell by the bakery.
ScentAir makes these machines, offering 350 smells. The store rents them for each for $99 a month, and sales in the produce section have gone up 7 percent. See, smell marketing isn’t all scratch-n-sniff.
Image: redjar via Creative Commons