When the Oxford Dictionary crowned “selfie” the 2013 word of the year, the not-so-humble personal portrait achieved pop culture saturation and became a de facto trademark of our vainglorious, modern society. However, an animal rescue program and advocacy group in Texas wants to photobomb these snapshots with a little more charity for our furry friends.
In an effort to make Dallas a no-kill city, the group Dallas Pets Alive! has created a program called “Muttbombing.” Designed by the Dieste agency, Muttbombing photoshops an image of a real dog that’s up for adoption into selected selfies. The service even posts comments and humorous observations, posing as the dog as a way for the pooch to introduce itself.
Besides helping a rescue dog find a good home, Muttbombing is also a great way for people to prank any over-sharing selfie junkies. All you have to do is send DPA! your friend or foe’s Instagram username via email, along with a short message.
“When it comes to finding homes for shelter pets, you have to really get creative,” DPA! executive director Leslie Sans said according to Fast Company. ”So we’re trying to show a different side of our pets through a fun and virtual interaction.”
Credit: DPA!, Instagram