The last “mix tape” I made for someone I burned onto a blank CD and I got chastised for doing so on obsolete media.
If I had only put my playlist on Sharetapes, I could have avoided all those out-dated accusations and also satisfied my nostalgia for the good old days when a mix tape was actually a cassette tape.
Created by Australian-based start-up of the same name, Sharetapes are physical cards that you can load with playlists from YouTube, Spotify, Rdio and 8tracks. You can then share your playlist on other people’s smartphones via near-field communication (NFC) technology or quick response (QR) scanning codes. You know, like the annoyingly smug cool guys in this commercial do.
The company will send you a pack of five blank “tapes,” retro-designed to look like throwback cassettes from days of yore. After registering with Sharetapes, you can log on to their website and enter links from your playlist. Simply enter a code found on the back of each card, hit “record” and your mixtape is complete.
When you’re ready to share your masterwork, tap the card on an NFC enabled smartphone and your playlist is transferred. Or you can have the recipient just scan the card’s QR code.
So for all you Rob Gordons out there, if you’re up for taking the “subtle art” of your mixtape making into the 21st Century, a pack of Sharetapes will set you back $7.20.