It’s no easy task. Right now, Android controls over 68 percent of the smartphone market and Apple’s iOS has just under 17 percent, according to research firm IDC—giving the two giants a dominating 85 percent share of the market. Currently Microsoft has only 3.5 percent (up from 2.3 last year), and a tough hill to climb.
So let’s take a look at one of Windows’ current best-selling phones, the Nokia Lumia 900, the plans for Windows 8, and the new Nokia 920:
I tested Nokia’s Lumia 900 and I should preface this by saying I am a diehard Mac head. I’ve been using Apple computers since I got the Lisa back in the 80s, and own the full line of iEverything: iPhone, iPad, MacBook Air… so giving me a Windows phone to test is a little like asking a vegetarian to try bacon. But I will say, after a lot of fumbling and some messing around, I got comfortable with the interface, and actually ended up liking the phone.
The screen is larger than the iPhone’s (which is pretty much commonplace now), and once you get used to navigating with the customizable Live Tiles, and the haptic feedback, the 900 becomes a snap to use.
Customizing the Live Tiles can make whatever you happen to be doing easier, making your phone bend to your will. For example, if you’re traveling, you can you design your Start Screen to reflect your travel plans. Set a Tile to check local weather at a glance, pin your boarding pass to the Start Screen for easy access, or create a travel group to email or text everyone at once. A welcome convenience.
And they’ve promised that with Windows Phone 8, the Start Screen will have even more capabilities. What they are, they aren’t telling yet, but they have hinted at what 8 will include. Here’s what they’ve told us is coming:
And don’t worry if you’ve just bought your Windows 7 phone, they tell me you’ll be able to upgrade your OS to Windows 7.8 and it will include the slick new Start Screen. But you may want to look at the new Nokia Lumia 920. The spec sheet says it’ll come with 4G LTE, a 1.5 GHz processor, 8.7 MP Carl Zeiss wide angle lens camera, and a 4.5-inch HD screen.
Overall, while I’ve never been a fan of Windows products, I have to say I think they are finally starting to get it with their new OS and phones. They’re packing in features we want and need—and with the help of hardware partners like Nokia, they’re putting it in attractive phones like the 900 and upcoming 920.
And, just like with us Apple users, if you’ve got Windows-powered gear in your office or at home, having a smartphone that works on the same OS and can integrate seamlessly with every other device is a big plus. And with Windows 8 and Windows Phone 8, that’s the idea.
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