It’s official. IKEA has unveiled the world’s cheapest digital camera, and it’s made of cardboard.
But you won’t be able to buy them. KNÄPPA, the eco-friendly lo-fi device, will instead be given away to customers in select stores. The camera uses two AA batteries, and a USB connector that swings out can hold about 40 photos, the BBC reports. It shoots a three-second exposure, and processing lasts about eight seconds. Once users are done shooting, they can transfer and delete photos by holding down a button.
IKEA says it isn’t going into the consumer electronic business. The cameras are designed to promote the PS 2012 furniture collection, urging customers to share images of showroom items on the company’s website.