Facebook Cracks Down on Fake Likes: Facebook is cracking down on fake profiles and deleting them from the site, reports the Huffington Post.
Fake profiles, and the likes they generate, violate Facebook's lengthy Terms of Service, thus Facebook as the company removes the fake profiles their likes will also disappear. On their official blog, Facebook writes, "A Like that doesn't come from someone truly interested in connecting with a Page benefits no one… Facebook was built on the principle of real identity… We undoubtedly expect that this will be a positive change for anyone using Facebook."
While some pages have experienced massive drops in Likes, the numbers are mere fractions of their overall totals. According to the HuffPo, "Lady Gaga's fan page lost over 34K, the page for Zynga's FarmVille gaming app lost around 41K and the fan page for Rihanna lost over 28K fans." However, they have 53.2 million, 37.9 million and 60.4 million likes, respectively, so their overall loss is almost non-existent.