Mindless online gaming is a nice passtime when things are a little hectic and you need a break. What if, at the same time you're helping yourself out by living vicariously through your Sims character, you were also helping out children in need? That’s the premise behind WeTopia, an online game from Sojo studios that has partnered with Save the Children, Haiti Partners and ten other nonprofits. A preview version was launched last week and already had players from 20 different countries.
The game is like every other social online game: you mange a community and interact with friends. However in WeTopia, gamers earn “joy” for playing. When enough joy is earned, players can send it to whatever nonprofit they choose. The game will earn profits through corporate sponsorships, ads and pledges and donate at least 20 percent to its nonprofit partners. If they make a profit, 50 percent of it will be donated and divided equally by the amount of joy given. The game is free to play, but users are given the option to buy items in the game, like trees or medicine, and one of the game's partners will donate the item to a community in Haiti or in the United States.