The New York City subway might be the last place you’d expect to check out a library book, but that could soon change if some students from Miami Ad School have their way.
Max Pilwat, Keri Tan and Ferdi Rodriguez have an idea to that would turn NYC’s metro cars into virtual libraries as a way of encouraging the public to visit the physical branches of the New York Public LIbrary.
Their proposed “Underground Library” project would let subway passengers peruse virtual stacks on the walls of the metro car. Using near-field communication (NFC) technology found in smartphones, commuters could scan book titles that appear on advertisements inside the car. The first ten pages of the book would be be free of charge, then a map would pop up to direct users to the nearest library branch so they could finish what they started and check out the book.
As of now, the Underground Library is still only a conceptual campaign, but the students hope their video will convince the powers that be to turn the page.
Credit: Keri Tan