I dare you, Amazon Primers. Continue reading →
The Watson Trend smartphone app aims to give shoppers real-time rankings.
What separates the run-of-the-mill impulse buyer from the compulsive shopper?
Online shopping has led many of America's malls to shut down. Now colleges and medical clinics are buying up the abandoned spaces and giving them a new lease of life.
Tests have shown that if we have too many choices, our minds will often just hit the boggle button and give up. Marketers know this and have learned how to present our choices in a way that makes the process palatable and the items purchasable.
It could be a big headache for regulators.
We humans can be led to believe that the higher the price, the better the quality. Monkeys aren’t so foolish.
With TouchID and tokenization, buying stuff has never been more secure in the United States. Continue reading →
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