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Feb 19, 2015 12:06 PM ET
Tests have shown that if we have too many choices, our minds will often just hit the boggle button and give up. Marketers know this and have learned how to present our choices in a way that makes the process palatable and the items purchasable.
Sep 15, 2014 12:49 PM ET
What makes some people take the simple notion of enjoying a product into the realm of passionate, borderline-irrational fanboy adulation? Ross Everett schools us on fanboy psychology.
Apr 26, 2013 03:48 PM ET // Benjamin Radford
A widely reported survey found that 4 percent of women consider themselves beautiful, but what does that really mean? Continue reading →
Apr 11, 2012 09:06 AM ET // Benjamin Radford
A closer look at the advertising campaign for the new film "Bully" reveals both commercialism and activism.
Apr 26, 2012 09:25 AM ET // Benjamin Radford
Many people believe that girls idolize Barbie and see her as a physical ideal -- but what does the research say?
Nov 16, 2010 09:05 AM ET // Benjamin Radford
Recent reports on unhealthy foods and marketing to children overlook or downplay the role of parents in what children eat.
Sep 17, 2010 12:53 PM ET // Benjamin Radford
A group wants to rename "high fructose corn syrup" as "corn sugar." Here's why.