Had something with zero calories in it lately? Unless it was water, you haven't. Tara explains why the math is so fuzzy between packaging claims and reality.
Brainwaves can predict an audience's reaction to television content, a new study shows. Continue reading →
We've all enjoyed a little retail therapy -- or thought we did! -- but why does buyer's remorse so often set in? And why do we seem to lose all control over logic when that next big, shiny purchase calls our name?
Breaking certain rules can boost a product or person's cool factor. Continue reading →
Eating popcorn is part of going to the movies. And these days, so is being forced to watch a ton of commercials before the film starts. But according to researchers, that popcorn gives you special ad-blocking superpowers! And we're not joking.
Despite pledges to do better, fast-food ads aimed at children are still full of cartoon characters, movie references and toys. Continue reading →
Smokers claim that graphic health warnings on cigarette packs make their cigarettes taste bad. It sounds strange, but it's simply psychology. Continue reading →
A widely reported survey found that 4 percent of women consider themselves beautiful, but what does that really mean? Continue reading →
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