Pringles is a well-engineered snack, and the genius lies within the can holding the chips. But a team of designers has taken that concept a step further to create Bloom Chips.
Instead of a straight cylinder shape, Bloom Chips’ packaging expands (or blooms) into a chip bowl, making it easy to share crisps among friends. The concept won Bloom Chips the red dot award in design for interior accessories.
“Its mechanism is more complex than it looks,” one of the designers Dohyuk Kwon told Fast Company. “Simply speaking, it’s like a blooming flower.”
There’s a reason tortilla chips are eaten at Super Bowl parties. They’re more prone to sharing than the likes of Pringles, which were designed to stay in a can. If Procter & Gamble (parent company of Pringles) jumps on the Bloom Chips design, they’d have a new snack market to conquer: hungry sports fans.