The magazines you read are likely getting sexier. You might have noticed PETA launched a porn site and Huffington Post added a Sideboob page, but according to LiveScience sexy ads are up in 'zines "from Playboy to Time and Newsweek to Esquire, according to new research from the University of Georgia."
Oddly, sexy images popped up in 5 percent of advertisements for financial products in 2003, "but for the most part, advertisers use sex to sell products that people might buy on a whim, such as a new flavor of vodka or a papaya-scented lotion. Only two categories — charities and computer companies — never used sex in their ads in this sample." via Yahoo and LiveScience