Football's last, great gasp sets television ratings records and makes sports fans go a bit bonkers. And, of course, the most valuable player of the game gets extra honors.
Seahawks linebacker Malcolm Smith walked away with this year's trophy, after a lopsided 43-8 win over the Denver Broncos. Smith now joins an elite club that features some familiar names and at least one Cinderella story.
The first Super Bowl MVP of the new millennium was quarterback Kurt Warner. His St. Louis Rams topped the Tennessee Titans 23-16 in Super Bowl XXXIV on Jan. 30, 2000.
Undrafted out of Northern Iowa, and released after a tryout with the Green Bay Packers, Warner famously found work stocking shelves in a grocery store. But he later dominated in the Arena Football League, before catching on in the NFL, where he went on to a 12-year career quarterbacking the Rams, New York Giants and Arizona Cardinals. During his stretch with the Rams, he won two league MVP awards alongside the Super Bowl XXXIV honor.
NFL Super Bowl XXXV Champion and MVP Ray Lewis, of the Baltimore Ravens, played 17 years in the NFL as a linebacker, 13 of them as a Pro Bowl selection. He was only the second linebacker ever to win a Super Bowl MVP trophy when the Ravens beat the New York Giants 34-7 in the 2001 contest.
The former middle linebacker is widely regarded as one of the best ever to play his position.
Super Bowl XXXVI in 2002 marked the start of the dominant run of the New England Patriots franchise and its equally dominant quarterback, game MVP Tom Brady. With Brady at the helm, the Patriots went on to win three Super Bowls and appear in five. Here he celebrates his first championship with wide receiver Fred Coleman. The Patriots defeated Kurt Warner's St. Louis Rams 20-17.
With gaudy career regular-season numbers, Brady is easily in the argument about which quarterback is the best ever to play the game.
Brady has almost as much notoriety off the field as on, for his marriage to supermodel and gazillionaire, Gisele Bundchen.
Tampa Bay Buccaneers safety Dexter Jackson intercepts a pass in the third quarter of Super Bowl XXXVII. Jackson intercepted two passes and was named the game's MVP as the Buccaneers defeated the Oakland Raiders 48-21.
After retirement, Jackson went on to work in sports talk radio.
Here is Tom Brady again, a Super Bowl MVP for the second time. He's celebrating the New England Patriots' 32-29 victory over the Carolina Panthers in Super Bowl XXXVIII in Houston, on Feb. 1, 2004.
Brady's storied career -- he's a lock for first-ballot enshrinement in the NFL Hall of Fame -- is all the more spectacular given how many teams passed him over for other quarterbacks in his draft year. The Michigan quarterback was not selected until the sixth round of the 2000 NFL draft, behind 199 other players, including six quarterbacks.
The Patriots won their second championship in a row, and third out of the last four, in 2005 when they beat the Philadelphia Eagles 24-21 in Super Bowl XXXIX. Here Patriots wide receiver Deion Branch (83), game MVP, tacks on some yards after a catch.
Branch was chosen by New England in the second round of the NFL draft in 2002, and went on to become one of Tom Brady's most trusted receivers.
The Pittsburgh Steelers won Super Bowl XL, topping the Seattle Seahawks 21-10. The game's MVP was receiver Hines Ward, who holds Steelers' franchise records in many top receiving categories.
Ward played for the Steelers for 14 seasons and today works in the broadcast booth for NBC. He also appeared on the reality show "Dancing with the Stars" and he even got a taste of the coming apocalypse when he played a zombie in a 2013 episode of "The Walking Dead."
Another current contender in the "best-quarterback-ever" argument is Peyton Manning, who took the MVP trophy when his Indianapolis Colts defeated the Chicago Bears 29-17 in Super Bowl XLI in 2007. Manning leads the NFL all-time in a host of statistical categories.
Unlike his rival Tom Brady, Manning was highly touted out of college, after a standout career at the University of Tennessee. He was taken by the Colts with the first overall pick in the 1998 NFL draft.
Make way for sibling rivalry. The Super Bowl XLII MVP in 2008 was young Eli Manning, Peyton's brother. That match-up featured the younger Manning's New York Giants against Tom Brady's New England Patriots, in a game the Giants won 17-14. Here Manning accepts his MVP trophy during a press conference.
Born in New Orleans, Eli and Peyton were active in relief efforts in the city following Hurricane Katrina. In 2010, the quarterback appeared in commercials to raise awareness about the effects of the BP oil spill.
Another Pittsburgh Steeler took home the MVP award in 2009, when receiver Santonio Holmes had a great game in Super Bowl XLIII, as the Steelers defeated Kurt Warner's Arizona Cardinals.
Holmes was a multi-sport high-school star in basketball, track and football and went on to put up huge numbers as a receiver at Ohio State. He was chosen by the Steelers in the first round of the 2006 draft.
The 2010 Super Bowl belonged to New Orleans Saints quarterback and MVP Drew Brees, who directed his team past Peyton Manning and the Indianapolis Colts, 31-17.
The former Purdue University standout, first drafted in 2001 by the San Diego Chargers, nears the of the top of the career-passing-yards list. Brees gave considerable attention and time to helping the city of New Orleans recover after Hurricane Katrina.
Green Bay Packers quarterback Aaron Rodgers hoisted the Vince Lombardi Super Bowl trophy after leading the Packers to victory over the Pittsburgh Steelers in Super Bowl XLV on Feb. 6, 2011.
Rodgers was chosen 24th overall in the 2005 draft by the Packers and had to spend his first three season as a backup to Green Bay legend Brett Favre, before stepping up to elite quarterback status in his own right. A picture of accuracy, Rodgers is the NFL's best in passer rating.
It was Eli Manning again taking MVP honors when the New York Giants, again, beat the New England Patriots, 21-17, to win Super Bowl XLVI in 2012.
After this his second Super Bowl victory, Manning got the chance to once again follow in big brother Peyton's footsteps when he hosted a 2012 episode of "Saturday Night Live."
Last year, Baltimore Ravens quarterback Joe Flacco celebrated victory over the San Francisco 49ers, 34-31, in Super Bowl XLVII in New Orleans.
Selected eighth overall in the 2008 NFL draft, Flacco was flawless in the 2013 postseason, throwing a record 11 touchdown passes with no interceptions. He's known to have one of the strongest throwing arms in the game.