MAD Magazine Flashback: Doom It May Concern

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I recently came across an old edition of MAD Magazine from 1974 that I had kept for 38 years in a bucket with some old Archie comics. In the MAD, issue #171, which cost 50 cents, I rediscovered a section that didn’t make sense to me when I read it as a girl, but it sure does now. It’s called “The MAD Crisis Primer.”

The primer covers 11 chapters of the state of the world in 1974, from “The Ecology Crisis” (Chapter 1) to “The Crisis Crisis” (Chapter 11), penned by the comedy writer Stan Hart and illustrated in classic MAD style by Paul Coker, Jr. In 1974, the United States was embroiled in an energy crisis, hyper inflation, a Middle East crisis, Watergate … it wasn’t pretty.

It’s fascinating to look back nearly four decades and see how much — and how little — things have changed in this country, so I’ll be publishing all 11 Chapters of “The MAD Crisis Primer” in the coming weeks. Take from it what you will, but please leave your thoughts in the comments section at the bottom.

DOOM IT MAY CONCERN DEPT. Today, we live in an ever-changing world. And every time there’s a change, there seems to be a Crisis. You hear all about Crises on the TV News, and you read all about them in Newspapers, but do you really understand what in heck they’re talking about? To explain various Crises that affect us, here is   THE MAD CRISIS PRIMER Chapter 1: The Ecology Crisis See the terrible environment we live in. Listen to the birds. They don’t sing anymore. They are too busy Coughing and sneezing and throwing up. See our rivers and streams. See how polluted they are. Yecch! Hocch! Ptuey! See the fishermen catching fish. It is easy to catch fish in our rivers. The fish want to get caught So they can get out of the yecch, hocch, ptuey. Why is there an Ecology Crisis? Because of all the burning of high sulfer fuels And the emissions from millions of automobiles. How do we solve the Ecology Crisis? Simple! We replace it with…

The Energy Crisis! It’s another timely, fascinating look at the state of our world 38 years ago, from another angle. I’ll be posting that installment of MAD’s Crisis Primer next week.

Cartoon: From MAD Magazine No. 171 © E.C. Publications, Inc.  Used with Permission.

“The Crises Primer” written by Stan Hart. Art by Paul Coker, Jr., Madmagazine.com