Mystery Electric Car Startup Unveils Prototype

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The mystery electric car startup Faraday Future, which seeks to "redefine mobility," unveiled its first prototype vehicle on Monday while offering few details on its ownership and structure.

The company took the wraps off its tech-inspired Batmobile-style vehicle that is part of a plan to compete against the likes of Tesla and reshape the auto sector.

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"We are redefining the very nature of cars and mobility," said the company's senior vice president of research and engineering, Nick Sampson, unveiling the "FFZERO1" prototype car on the sidelines of the Consumer Electronics Show in Las Vegas.

A company statement described the car as "a high performance electric vehicle built upon... a modular engineering system optimized for electric vehicles, on which all future FF production vehicles will be based."

The "variable platform architecture" will help minimize production costs while speeding development, according to the company.

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The company said it is aiming for an entirely new concept for vehicles with an emphasis on technology and personalization, instead of adapting existing automotive systems.

The cars will for example integrate the smartphone into the steering column to provide real-time data to drivers and potentially use augmented reality to show road conditions.

The concept car could also be "fully autonomous," according to the company.

The FFZERO1 "is an amplified version of the design and engineering philosophies informing FF's forthcoming production vehicles," said Richard Kim, head of design.

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"This project liberated our designers and inspired new approaches for vehicle forms, proportions and packaging that we can apply to our upcoming production models."

Sampson said Faraday intends to move "very fast" on its plans and has already announced a $1 billion factory to be built near Las Vegas.

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