After working together for over ten years, Land Rover and Bowler, the UK-based manufacturer of all-terrain performance cars and rally raid vehicles, have agreed to a brand partnership. “For over twenty years, Land Rover’s technology has powered Bowlers on some of the toughest and most gruelling off-road sporting events in the world. We’re proud to have been part of Bowler’s success and, just as its latest models come to market, this new formal partnership will fully acknowledge the role of Land Rover technology in Bowler’s high performance all terrain cars,” stated Mark Cameron, Land Rover Brand Experience Director, Global Marketing.
Under the new agreement, “Powered by Land Rover” badging on Bowler’s competition cars and across its marketing materials acknowledges the role that Land Rover technology plays in the performance and race success of Bowler products. Bowler will also benefit from access to powertrain and chassis engineering development support from Land Rover.
Drew Bowler, Managing Director of Bowler, said: “It is Land Rover’s support as well as its technology that has helped Bowler to gain an incredibly strong reputation for extreme off-road performance over the last two decades. And as we embark on a new era for the business – introducing our first model engineered for use outside competition racing – I’m very pleased that the relationship has been formalized.
Following in the footsteps of its predecessors – the Bowler Wildcat (produced from 1997 to 2007) and Nemesis (2006-2011) – the new Bowler EXR was designed, developed and produced to compete in the world’s toughest rally raid events, including the Dakar Rally. The Bowler EXR fully conforms to FIA T1 specifications and is powered by the same 5.0L V8 as the Range Rover Sport with 300 horsepower and 429 lb-ft. of torque.
Bowler has also announced the availability of the Bowler EXR S, which is the brand’s first model that is designed for road use. It features the same chassis as the EXR, but is powered by a more powerful supercharged V8 with 550 horsepower and 520 lb-ft. of torque. It weighs less than 4,000 lbs and reaches 0-62 mph in 4.2 seconds. How much does it cost? The Bowler EXR S is priced from £155,000 ($241,000) plus local taxes. It will officially debut at the Goodwood Festival of Speed (June 28- July 1).
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