Lamborghini has taken the wraps off its newest concept, the Urus SUV concept. The Urus SUV concept is debuting this week at the Beijing Motor Show. The Urus name is also known as Aurochs, which is derived from the world of bulls.
The Urus features aggressive styling that borrows Lamborghini’s styling cues from past Lamborghini concepts like the 2008 Estoque. With the Urus concept car, Lamborghini hopes to completely redefine dynamics and design in the SUV category. According to Lamborghini the SUV concept places design, performance and driving fun firmly and uncompromisingly front and center and redefines the benchmark for the competition.
Inside the Urus concept has room for the driver and up to three passengers. The interior is finished in carbon fiber in keeping with Lamborghini’s lightweight design strategy. The four bucket seats are made from Forged Composite and clad in leather. The Lamborghini Urus concept also features an extremely minimized operating philosophy. Behind the steering wheel are only the shift paddles for the dual-clutch transmission. All other functions such as indicators, lights and windshield wipers are incorporated into either the multifunction steering wheel or the center console. Functions like navigation, entertainment and climate control are operated via a touchscreen on the center tunnel.
Lamborghini hasn’t released the official specs for the engine that powers the Urus. Lamborghini has set a target of around 600 horsepower and the engine is mated to a dual-clutch transmission and all-wheel-drive. Lamborghini also states that the Urus will beat all of its competitors when it comes to CO2 emissions.
Lamborghini hasn’t announced any production plans for the Urus, but Stephan Winkelmann, President and CEO of Lamborghini stated, “The Urus is a very concrete idea for the future of Lamborghini – as a third model line and as the perfect complement to our super sports cars.”
Lamborghini did state that the target markets for the Urus are primarily the USA, the United Kingdom, Germany, Russia, the Middle East and China. The annual production volume could conceivably be around 3,000 vehicles.
Follow me @marccarter01 on Twitter.