Acura and Marvel Entertainment have announced the details of their promotional campaign for the upcoming film, Marvel’s The Avengers. As part of the announcement, Acura has unveiled a new convertible Acura sports car, which is basically a roadster version of the Acura NSX concept that was created specifically for the film.
Following Acura’s integration with THOR last summer, Acura is building on its established role as the official vehicle of S.H.I.E.L.D., the international peacekeeping agency of the Marvel Universe. Throughout the Avengers, S.H.I.E.L.D. agents drive various Acura vehicles, including the MDX, ZDX and TL models; the completely redesigned 2013 RDX will make a cameo appearance.
“Acura is developing an impressive second chapter as the official vehicle of the cutting-edge S.H.I.E.L.D. organization, enabling us to reinforce Acura’s brand philosophy of innovation and advancement, and leverage excitement for the new ILX, RDX and NSX supercar concept product news announced earlier this year,” said Susie Rossick, Acura Brand Manager.
The world premiere of The Avengers will take place on April 11 and the movie will open in theaters on May 4.
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