Kelly Slater is more than a 10-time world champion surfer. Like many athletes who excel in their respective sports, Slater has become a brand for everything from surfing t-shirts to surfing video games. His company, Komunity Project, takes his celebrity-driven marketability even further with surf bags, leashes, and pads that he’s designed — but now he’s stepping up his game with something bigger: the Kelly Slater Surf Park.
Surfing in a pool is not a new thing — Dane Reynolds is surfing in one at a Quicksilver event in Kuala Lumpur, Malaysia in the above photo — but Slater’s surf park definitely looks new in its sleek design. According to the site, a hundred hydrofoils rotate around the tank, making perfect, artificial surf waves in a 5 million gallon pool. The waves are even adjustable in height, depending on how you like to surf. In the end, you land on an artificial beach.
The Kelly Slater Surf Park is available for resorts or theme parks to install for their guests, at a suggested price of $45/hour. This is a pretty good deal if you have that money to blow, and the swells haven’t picked up on the shore yet.